About Us

WE ARE DIFFERENT

« Wir verkaufen keine Tuningprodukte,
wir teilen Tuning Leidenschaft mit unseren Kunden »

WE ARE DIFFERENT

« Wir verkaufen keine Tuningprodukte,
wir teilen Tuning-Leidenschaft mit unseren Kunden »

Since 2005, Blue Design has stood for passion, precision, and uncompromising quality in the tuning sector. What began as a small passion has developed into one of the leading tuning companies in Switzerland.

Today, we support our customers with an international team of 20 dedicated specialists – from the initial consultation to the final installation.
Our mission is to fulfill every tuning request and deliver an experience that goes far beyond the purchase of a product. Passion, expertise, and over 20 years of experience are the foundation of our success.

TUNING BY AND WITH EXPERTS

At Blue Design, you won’t receive anonymous standard solutions. Here, people work who truly live tuning. We rely on high-quality branded products, precise processes, and honest, competent advice at eye level.

In addition to several tens of thousands of satisfied private customers, numerous garage owners, tuning companies, as well as automotive and tire specialists have trusted our broad product range, availability, and technical expertise for many years.

Our customers particularly appreciate our transparency, fast communication, and our ability to find the right solution even for complex requirements.

BLUE DESIGN GMBH IS

The largest online platform for wheels, tires, and tuning parts in Switzerland

Blue Design is Switzerland’s most comprehensive platform for wheels, tires, and tuning accessories. We offer the largest selection and continuously develop our systems and processes to provide our customers with a modern, intuitive, and reliable shopping experience.

As the official Swiss importer and wholesaler for wheels, tires, and tuning parts, we offer a huge selection of premium brands, exclusive product ranges, fair prices, and fast delivery times directly from the warehouses of our manufacturing partners.

OUR PHILOSOPHY

We believe that tuning is more than just technology.
It is emotion, identity, lifestyle, and an expression of one’s own personality.

For us, people are at the center – with their ideas, their style, and their dreams.

Blue Design is not just a shop.
Blue Design is a community, a passion, and a place where customers become friends.

WHY BLUE DESIGN

Blue Design stands for a shopping experience that is simply a pleasure.
We offer you:

The largest online shop in Switzerland for wheels and car accessories
Over 40 premium wheel brands and 30 tire brands in our range
A modern 3D wheel configurator
Complete wheel and tire packages at top conditions
Installation accessories such as wheel bolts, hub rings, and tire pressure sensors at the best price
Fast delivery directly from the supplier’s warehouse
A team that supports you at all times with passion and dedication
Expertise that convinces both private customers and professionals