Tradition and Innovation - the RIAL alloy wheels

For more than 40 years, RIAL, a brand of the Superior Industries Group, has stood for outstanding quality, the highest safety and a timeless design. As a pioneer in the alloy wheel industry, RIAL has earned a firm place in the automotive world. RIAL alloy wheels not only impress with their appearance, but also with the emotions they evoke in their owners. The sight of the products makes the hearts of car fans beat faster.

The success story of RIAL

The RIAL story began in 1978 in the heart of Rhineland-Palatinate. The European headquarters of the parent company Superior Industries is still located in Bad Dürkheim. Over four decades, RIAL has developed into one of the leading suppliers of light alloy wheels and enjoys an excellent reputation worldwide – especially as a specialist for winter wheels.

In Germany, RIAL ensures high recognition and strong brand loyalty through numerous sponsoring activities. Internationally, RIAL was able to establish itself primarily in the 1980s: Under the name RIAL Racing, the company competed in the Formula 1 World Championship and proved exceptional quality with its aluminium wheel innovations, even under the toughest conditions.

Rial alloy wheel experience - Rial alloy wheel test

Rial not only relies on positive customer feedback, but also conducts countless endurance tests under difficult conditions to guarantee the quality of each individual alloy wheel.

Popular classics - RIAL alloy wheels

Over the years, RIAL has produced some real classics that are still popular today. The most sought-after models include:

• RIAL Lucca: A sporty design that impresses with its elegant lines and is perfect for dynamic vehicle types.
• RIAL M10: A timeless classic that looks great in both summer and winter.
• RIAL X10: This wheel combines robustness with a modern look and is particularly popular with SUV drivers.
• RIAL Kibo: With its clear design and high load capacity, this wheel is ideal for winter use.

The wide selection of designs and sizes makes RIAL the first choice for drivers who value style and function equally. Rial alloy wheels black is the most popular colour, but Rial alloy wheels silver are also often purchased.

Popular wheel sizes and suitable vehicles

• Rial alloy wheels 14 inch, 15 inch, 16 inch – ideal for small and compact vehicles.
• Rial alloy wheels 17 inch and 18 inch – mostly fitted to mid-range cars.
• Rial alloy wheels 19 inch, 20 inch and 21 inch – suitable for sports cars, luxury saloons and SUVs.

News and trends from RIAL

RIAL always keeps its finger on the pulse and develops innovative products that are tailored to the needs of modern drivers. RIAL is currently working more on sustainable production processes and regularly launches new designs on the market that are both aesthetically pleasing and functionally convincing. A highlight of the current portfolio are the new light alloy wheels optimised for hybrid and electric vehicles, which support the efficiency of modern vehicles due to their low weight.

In addition, RIAL regularly offers exciting promotions and news, such as exclusive special models or limited series, which are highly sought after by car fans. To make sure you don't miss any news, it is recommended to regularly check the RIAL news section or the brand's social media channels.

New Rial alloy wheel model

RIAL Salento: available as Diamond Black and Diamond Black front polished. In terms of sizes, you can choose between Rial Salento in 18 inch and 19 inch.

Rial alloy wheel reports Switzerland - from the Rial alloy wheel importer Switzerland

As an official Rial dealer and bulk purchaser, we obtain the wheels directly from the Swiss importer, so you benefit from a favourable price and a short delivery time for all models of Rial alloy wheels. In addition to documents such as the CH supplement, you will of course also receive wheel bolts and, if required, centring rings.

RIAL Wheels – Your partner for high-quality wheels

With a combination of tradition, innovation and reliability, RIAL has been setting standards in the wheel industry for decades. The popular classics, the modern product range and the continuous improvements make RIAL one of the leading suppliers of light alloy wheels. Trust RIAL when it comes to quality, design and safety – and find your perfect wheel for summer and winter!

Rial alloy wheel configurator

Discover our 3D Rial alloy wheel configurator now and easily buy the right wheels online!